About Us

Gifting Sense is a free mobile/online service designed to help parents and educators teach children to think before they buy. In about two minutes, on any device, including smartphones, kids can answer all the questions adults normally do before agreeing to spend money.

Our DIMS – Does It Make Sense?® Score Calculators and PPQs (Potential Purchase Quizzes) offer quick but meaningful just-in-time lessons on how to spend wisely; the type studies show are best at developing lasting financial well-being. We help children understand the true value of a request, before they make it, and to only ask for items they will really use and/or appreciate.

When are kids the most interested in learning about money? When they want some! Which is why they willingly complete Gift Surveys (our catchy name for a PPQ) when asked.  Sure, they do it to “get what they want”, but parents and educators know that what their son, daughter or student, is really getting, is a quick but meaningful burst of financial education.

Gifting Sense was founded by Economist and Mom, Karen Holland, who credits her own mother with teaching her how to spend wisely from an early age. She worked with parents, teachers, and digital development professionals to create the site you see today – which has been specifically designed to deliver “fun-damental” financial literacy in the most engaging way possible. Her dream is that one day very soon, kids won’t even think about asking for, or buying something, unless they know it’s DIMS Score ®!

A Big Free FinLit Lab?

We know, the giant online retailer has become a lightening rod for small business suffering during the pandemic. They are not a perfect corporation. However, they do help us teach kids how to think before they buy – for free. Learn how.



We Love This Woman’s Work

Behavioural scientist Dr. Wendy De La Rosa has a series of short but on-the-money TED Talks that are cause for celebration at the Gifting Sense project! Learn how to reduce financial stress with simple concrete steps that change your spending environment.